Researching keywords is essential to grow anything online because it can reveal important details.
Keywords reports can help you understand what terms people are actively searching for, the trend of those terms, and guide your marketing efforts to increase organic search visibility, rankings, and traffic.
Some data you can see in keyword reports:
How many users are searching monthly a term
What are the most relevant terms
What are the most common keyword groups
How difficult it could be to rank
What you will learn:
How to pick the right keyword to get as much ideas as possible
What are keyword clusters and how to leverage them for your editorial plan