📈Analyzing Performance Data

Once you've successfully connected your web properties to Google Search Console via Neuraltext, you can dive into analyzing your website's performance data to enhance your SEO and content strategies. This tutorial guides you through understanding and utilizing the performance data available in Neuraltext.

Accessing Performance Data

  • Select the Performance section from the sidebar to access your website's performance overview.

  • Here, you'll find a comprehensive dashboard displaying various metrics imported from Google Search Console.

Understanding Key Metrics

  • Impressions: The number of times your site's pages appeared in search results.

  • Clicks: How many times users clicked on your site's links in search results.

  • CTR (Click-Through Rate): The percentage of impressions that led to clicks, indicating the effectiveness of your title and description meta tags.

Queries: In this section you can see all the queries your website is ranking for. You can also Cluster these queries by clicking on Cluster Keywords, on the right top. By doing so, you will obtain a cluster of all your keywords to identify new content opportunities or improvements.

Pages: In this section you will have an overview of all your pages and metrics, such as trend and position difference, that will show you the changes in the last 28 days.

Identifying Opportunities

  • Growth Opportunities: Pages ranking from positions 3 to 20. It can be useful for expanding existing content with new sections or creating new content to cover that search intent. For each page in this section, you will have a list of keywords that page is ranking for. You can then cluster these keywords to understand how to improved the content of that page or if it is better to create new pages.

  • Untapped Potential: Identify queries with high impressions but no clicks, suggesting a need for more targeted or relevant content. In this section you can find queries ranking from position 21 to 100. Leverage the clustering algorithm on these keywords to find new content ideas.

  • Query Count: This heatmap is useful to analyse trends over the past 12 weeks for the queries ranking in the top 20. On the vertical axis you have the ranking (from 1 to 20), on the horizontal axis you have the last 12 weeks, and each cell corresponds to the number of queries ranking on that position in that week. An ideal scenario is when you have your top-right area coloured as green.

Taking Action

  • Based on your analysis, create a prioritized list of actions. This might include creating new content, optimizing existing pages, or adjusting your site's SEO settings.

  • Implement these changes and continue to monitor performance data in Neuraltext to measure the impact of your efforts.

Review and Iterate

  • SEO and content optimization is an ongoing process. Regularly review your performance data in Neuraltext to stay ahead of trends, adapt to algorithm changes, and continuously improve your site's visibility and engagement.

By thoroughly analyzing your website's performance data within Neuraltext, you gain valuable insights that can drive strategic decisions to enhance your online presence. This data-driven approach ensures your content not only reaches but also resonates with your target audience, ultimately leading to increased traffic and engagement.

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