# Keyword Discovery

Researching keywords is essential to grow anything online because it can reveal important details.

Keywords reports can help you understand what terms people are actively searching for, the trend of those terms, and guide your marketing efforts to increase organic search visibility, rankings, and traffic.

Some data you can see in keyword reports:

* How many users are searching monthly a term (Search Volume)
* What are the most relevant terms
* What's the seasonality (Trend)
* How difficult it could be to rank (Keyword Difficulty)
* SERP Features
* Cost-per-Click

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