📊How to Pick the Right Keyword

Selecting the right keywords is pivotal for driving organic traffic to your website. In this guide, we'll introduce a systematic approach to uncovering the essential keywords you should target with the help of Neuraltext. Understanding keyword research is crucial; it offers a window into your audience's language, revealing their common inquiries and the various stages of their customer journey. With practice, this insight allows you to align your content with user intent effectively.

Define Seed Keywords

Start by identifying your "seed keywords," which are broad topics you aim to cover on your site. These foundational keywords serve as the cornerstone of your research, guiding the discovery of more specific terms. Aiming for 3-5 seed keywords is an ideal beginning. Bloggers might find this step straightforward by analyzing common themes in their content. For others, empathizing with potential customers to anticipate search terms they might use to find your offerings online is key. For instance, a pet shop owner's seed keywords could include "puppy food," "dog chew toys," and "dog beds."

Expand Seed Keywords

Neuraltext leverages Google search predictions to tap into the most searched terms by real users. Our keyword discovery engine enhances your seed keywords with a variety of query modifiers (such as "why," "when," "where," along with numbers and letters), ensuring you capture:

• Popular Keywords: By focusing on terms actively searched by users, you ensure relevance and demand.

• Updated Keywords: Real-time analysis guarantees the freshness and timeliness of the keywords discovered.

• Geographically Relevant Keywords: Simulating searches from your selected region ensures the keywords are applicable to your target audience.

This methodical approach not only broadens your keyword list with high-traffic, relevant terms but also aligns your content strategy with actual user behavior and trends, setting a solid foundation for attracting more visitors to your site.

Pro tip: NeuralText supports the wildcard (*) in the keyword research.

The asterisk is a placeholder for one or more words.

Here you can find some keyword results for the seed keyword "can you * to android":

• can you install android on ios

• can you airdrop to android

• can you facetime to android

• can you facetime to android from iphone

• can you upgrade to android version

• can you connect airpods to android

• can you pair airpods to android

• can you transfer android to iphone

• can you send imessage to android

Understanding Search Intent

Gone are the days when merely stuffing a webpage with high-volume keywords guaranteed a boost in rankings. With the advent of sophisticated machine learning algorithms, Google now meticulously matches search queries with content to discern a user's true search intent. This paradigm shift underlines the importance of relevance, bringing the concept of search intent to the forefront of SEO strategies. Search intent refers to the underlying reason behind a person's search query, which can be categorized into various types:

• Informational: The user seeks answers or information.

• Navigational: The user looks for a specific website or page.

• Transactional: The intention is to make a purchase or complete an action.

• Exploratory: The user is in the research phase, possibly leading up to a transaction.

To gauge the intent behind a keyword, perform a simple test: enter the keyword into Google's search bar and analyze the nature of the top results. This exercise will reveal the type of content Google deems most relevant to that keyword, guiding you to align your content accordingly.

Creating a Keyword List

An effective keyword list is a blend of both broad and niche terms, incorporating both short-tail and long-tail keywords. Long-tail keywords, being more descriptive, make it easier to pinpoint search intent. Although these detailed queries may attract fewer visitors, they tend to have a higher conversion rate due to their specificity and the clarity of intent behind them. Crafting a diversified keyword list ensures you cater to a wide range of search intents, from users at the initial stages of information gathering to those ready to make a decision or purchase. This strategic approach enhances your content's visibility across different stages of the user journey, optimizing your site for both traffic and conversions.

Pro tip: Sometimes you could notice that a lot of people append “Reddit” at the end of the search queries. To target this type of keywords you can create a curated article with a title like “The best according to Reddit” and insert links to original threads or just screenshots to original replies.

Leveraging Low-Volume Queries

For example, you can add those keywords to existing articles in a heading.

Usually this trick can let you rank faster for those keywords with lower competition.

But how you can say if a zero search volume keyword is worth the effort? It’s simple: check the SERP for that keyword and check the age of results. If ranked pages are too old, it might mean that the keyword it’s not very popular and that’s why you can ignore it.

Researching the right keywords for your business is crucial for any online business.

Search terms are a way to understand your target audience and its behavior on the internet.

Our keyword engine basically expands a seed term using different patterns called modifiers.

This allows us to generate always a list of keywords that reflects the current searches from real users, leveraging the power of Google suggest feature.