Content Briefs

How to Create a new Project

  1. 2.
    Click on Create a new project
  2. 3.
    Type the Project Title
  3. 4.
    Select the country. This will locate all the content briefs in the project.
  4. 5.
    Select a language.
  5. 6.
    Click on Create project
  6. 7.
    You're done!

How to rename an existing project

  1. 2.
    Right-click on a project
  2. 3.
    Select Rename
  3. 4.
    Enter a new name for the project

How to create a new content brief?

When you create a content brief, we will retrieve the real-time SERP in order to give you always fresh data.
  1. 2.
    Select a Project
  2. 3.
    If your Project is empty, you will be automatically redirected to the Create new Content Brief page.
  3. 4.
    If your Project is not empty, click on Create new Content Brief
  4. 5.
    Type the title of your content
  5. 6.
    Type the main keyword you want to rank

Content Brief Components

Content Briefs are extremely useful when it comes to analyze what content is ranking for a keyword.
This section provides a bird's eye view on SERP data.

Search Volume

You have the search demand (showed as Search Volume or Search Trend, depending on the language set for content brief). The Country and Language are options set up during Project Creation.
Search Volume history for the past 12 months
Search Trend history for the past 12 months.

People Also Ask

If the SERP has the People Also Ask widget, we will expand it up to 100 questions. PAA is useful to spot questions you should answer in your article or also to get some ideas for your next content.

SERP Widgets & Intents

These widgets are additional elements beyond traditional blue links on a SERP. SERP Widgets are also called “enriched search result” or “interactive rich result.”
SERP intents define the user intent for that keyword.

SERP Intents

Search intent is the main purpose a user has when typing a query into a search engine. We use some signals from both the main query and the SERP results to give an approximation of what we think the user is likely to do. Use this information to understand quickly if the right content format is a long-form, or news, or visual.

Relevant Topics

Relevant Topics are suggested keywords you can use in your headings or in the title.


Use this section to find common questions you can answer to solve user problems. The sources of these data are Quora and Google Autosuggest.


This section shows all the organic results in Google First Page. You will end up with up to 20 results. This is absolutely normal: Google is decreasing the number of organic results to show its own SERP widgets.
  • Word Count column is the number of words in the main content.
  • Internal Links column represents the number of links pointing to the same domain in the main content.
  • External Links column represents the number of links pointing to an external domain in the main content.
Tip: As a rule of thumb, if the average External Links is high, you can assume your competitors are writing highly educational content that requires detailed explanations.


In this section you will find the header tags used by your competitors. This section is important to create an outline based on what is currently ranking.


It is important to include authoritative sources: we analyse all links found across top results and should be used for inspiration and factual information around the topic you are writing.

Keep notes for your content brief

Click the note button on the right to open up a note editor and keep track of every note you need.

How to share a content brief

Content briefs are shareable. You can share with external users without the need for credentials.
This URL can be used also with NeuralText Google Docs add-on if you want to share briefs with external collaborators.
Last modified 7mo ago